About

For more than two decades, David Nemiah has specialized in designing and implementing customized research & strategy initiatives to help build strong brands.

An expert in market research to guide brand & communications strategy development, he has addressed branding challenges across consumer, B2B and non-profit clients, always with an emphasis on leveraging untapped customer insights to drive business performance. As such, he has broad experience designing and managing global-scope research – both quantitative and qualitative – to inform brand  and digital strategies for companies like Lucent Technologies , P&G, Atkins Nutritionals, Lockheed Martin, Dow, UBS, MFS Investment Management, and T. Rowe Price.

Currently, David is Managing Partner of Ulterior Group, a brand research & insights firm focused on finding hidden drivers of consumer behavior and elevating them in brand communications. Recent  initiatives include research, strategy and business development for clients like Landor, Yale School of Management, Kantar Retail, and the Trade Center of Finland. Prior to his work at Ulterior Concepts, David was a Director at research consultancy Ipsos where he ran quantitative brand equity research for client P&G. Earlier in his career, he managed research & strategy programs at a range of agencies /consulting firms including Grey, DDB, McCann-Erickson, Accenture, and Siegel & Gale.

David has degrees from Dartmouth College and Boston University, and speaks French fluently. He currently lives in Fairfield, Connecticut with his wife, two children and 31 foot Dufour sailboat.

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