It’s a rear-view mirror tool. Think of a super computer with OCD tirelessly sorting through past events – even in real-time as they un-spool – one that seeks out repetitive patterns in the world, makes sense of them, then sells them to the highest bidder.
Most of us remember a way of life guided by homilies, intuition, and superstition. Now we have apps like Yelp, Match.com and Pandora that tap into the power of big data and help discover our hearts desire. Just for fun, check out the documentary attached to see how music discovery was done back in the days before Pandora came on the scene.