Shock & Awe

Guerrilla marketing is not new. But it remains an incredibly effective way to captivate consumers.

Check out the dance riot created for T-Mobile in Liverpool station in 2009 (click here). Or look below at the guerrilla campaign for TNT Network in Belgium. In both cases, marketers inserted gripping theatrical drama (brand content) into the humdrum venues of daily living. Then all hell breaks loose.

The result – hundreds of people stop in their tracks, establish an indelible memory of the brand/concept and then share it with all their friends. Eventually it goes viral thanks to Facebook and YouTube sharing.

Moral of the story – in this age of viral media, well executed guerrilla marketing can engage consumers and drive brand registration like never before.