Tag Archives: TED

Big Data #1

Big Data 3Data has suddenly gotten sexy.

Data used to be considered boring. It was the domain of engineers (think protractors), organic chemists, accountants, actuarial scientists. Now, thanks to massive server farms, clever algorithms and machine learning, data has become the lifeblood of Silicon Valley and the foundation of huge personal fortunes.

To understand these changes read a recent article in the Harvard Business Review which chronicles the emergence of big data as “the sexiest job of the 21st century.” Even more telling, check out the recent TED talk below by Jameson Toole of MIT’s Human Mobility & Network Lab. The gleam in his eye speaks volumes about the irresistible allure of big data to scientists, entrepreneurs and speculators of our time.

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Filed under Imagination captivation

Contagious Ideas

The first TED conference was rolled out in 1984 in Monterey CA. Since then it has grown in size, exclusivity and, thanks to YouTube, gone viral with over 500 million virtual lectures viewed online in recent years.

OneĀ  TED speaker in 2009, Seth Godin, spoke about what makes an idea go viral and become a movement. Apologies to Seth for my shorthand…you need:

  • A charismatic thought leader
  • With powerful new ideas
  • Passionately communicated through storytelling
  • To a willing audience, knit together by common beliefs, a sense of tribal identity and an impulse to spread the word

Sounds a lot like what makes for viral content in general. Several agency networks have picked up on this. McCann uses the tagline “Truth Well Told”. Publicis has elevated these concepts in their worldwide credo – Contagious Ideas That Change The Conversation.

Moral of the story – powerful new ideas about your product/service that are communicated with honesty and passion can activate the tribe and change the conversation.

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Filed under Search for leaders, Sense of community, Sense of identity